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Contents

  1. Why ITV Matters 1
  2. Holdings information at City, University of London
  3. John Ellis - Google 学术搜索引用
  4. Holdings information at City, University of London

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Why ITV Matters 1

ITV Cultures. Standards of Practice Handbook.

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Holdings information at City, University of London

Internetworking Technologies Handbook. Hazardous and radioactive waste treatment technologies handbook.

INDEPENDENT TELEVISION IDENTS (1955-1992)

Handbook of RF and Wireless Technologies. Handbook of Social Network Technologies and Applications. Firstly it is focused more directly on overall television services rather than individual programmes.

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Secondly it stems from a perception that the relationship between television and the internet is altering such that the internet functions as more than an extension of broadcast television services and programmes. Thirdly, the internet and television are not understood as separate platforms, but as intertwined in ways that have the potential to alter the very nature of the television services that we receive. As such, the rhetoric of online TV speaks to a moment in which the internet is emerging as an integral part of providing television services, whether through a television set, PC, laptop, tablet or mobile phone.

John Ellis - Google 学术搜索引用

However, this did represent a decline of 12 minutes from the previous year and data from the UK ratings company BARB suggested that about half of this decline could be accounted for by viewing on catch-up, video-on-demand VOD and subscription services such as Netflix. This is a complex landscape, with the changes in behaviour and access to technology varying by age group, location and economic status. What this landscape points to, however, is the increased interconnectivity between television and the internet. Since we conducted our interviews a year ago, the three main UK public service broadcasters have all launched new versions of their VOD players.

Each of these new VOD players is instructive of the ways in which UK broadcasters are responding to a change in the relationship between television and the internet.


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The design of the All 4 online interface itself is based around offering viewers three differentiated experiences. Far from being a catch-up service, All 4 attempts to collapse the boundaries between broadcasting and VOD. All 4 offers a clear example of a broadcaster re-thinking the relationship between online and television.

Holdings information at City, University of London

However, this is not simple convergence. At present the new All 4 interface does seem to emphasise viewing over interacting. It is important to recognise, then, that broadcaster VOD services not only provide a mechanism to catch-up on broadcast programmes that have been missed, but also act as a site for accessing and viewing live and original programming.